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Health food sales are expected to rise in e-commerce channels
In recent years, the sales of health food have grown rapidly under the internet model, with sales of health food and similar products on both Tmall, JD.com, and individual websites experiencing rapid growth. Many international brands have also joined the ranks of internet marketing of health food, including NBTY and well-known domestic brands. At the same time, segmented professional websites have also emerged, selling not only health food but also other similar products such as dietary supplements. At present, in addition to production-oriented enterprises, there are also a large number of service-oriented enterprises engaged in online sales of health food.
In recent years, the sales of health food have grown rapidly under the internet model, with sales of health food and similar products on both Tmall, JD.com, and individual websites experiencing rapid growth. Many international brands have also joined the ranks of internet marketing of health food, including NBTY and well-known domestic brands. At the same time, segmented professional websites have also emerged, selling not only health food but also other similar products such as dietary supplements. At present, in addition to production-oriented enterprises, there are also a large number of service-oriented enterprises engaged in online sales of health food.
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